Why Contractors should incorporate roof coatings
into their roofing business!
Roof coatings are the fastest-growing product segment in the fluid-applied commercial roofing market today.
Are you one of those contractors that have been thinking and hearing about roof coatings, BUT haven’t done anything about it? No better time than now to get busy and get started! The roof coating marketing is exploding all across the US in the commercial roofing market. For years, building and facilities managers have specified white elastomeric roof coatings like those made by Conklin to protect roofs. White roofing solutions have grown exponentially in popularity over the last decade, with growth driven by the energy benefit that higher degrees of reflectivity can provide in specific environments, as well as the lower cost, faster installation schedule and high profitability benefits for the contractors trained to install them.
Reasons to add roof coatings:
The global cool roof coating market is expected to reach USD 5.41 billion by 2025, according to a new report by Grand View Research, Inc. Favorable regulations to lower energy consumption are likely to be a major factor for rising popularity of cool roof coatings. Cool roof coatings help to reduce the heat buildup within the buildings, thus resulting in lower dependence on air conditioning. This contributes to cut down the energy costs. Cool roof coatings help in mitigating the damage caused by harmful UV radiation and structural deformations that might occur due to temperature fluctuations.
Roof coatings lower energy consumption and meet more stringent cool roof performance requirements in the building codes. They restore, protect and beautify most waterproofing systems and prolong the life of almost any low-slope or metal roof. White roof coatings extend the life expectancy of many different types of commercial roofing systems simply by avoiding the high roof temperatures associated with exposure to the sun. They aren’t just for warm weather climates either: the New York City Department of Buildings launched the volunteer-based NYC Cool Roofs Program in the spring of 2010.
In many regions of the country, using a reflective surface in the form of a roof coating can reduce the energy cost for a specific facility. But managers need to understand that many factors in addition to rooftop reflectance go in to a building’s energy efficiency. Managers also must be careful when selecting a product – in regions without high temperatures and high solar irradiance, a coating’s reflectivity might not even be a benefit, though its overall performance in protecting the roof from weather is always a benefit.
Roofing contractors considering adding roof coatings to their service offerings should know that the elastomeric coatings market has grown into the double digits over the last seven years. This is definitely an opportunity to increase revenues and profits as the labor, labor hours, material costs, and disposal needs are significantly less than traditional re-roofing. Conklin is the nation’s #1 acrylic coating company by volume, offering low overhead and high profitability, 40 years of proven labor-saving applications, regional and national training programs, and low start-up costs.
Here at White Roofing Systems our team of trained Conklin contractors are here to help you to make the decision if roof coatings is right for your business. We will share with you everything we know to help guide you into the whether or not it is a fit for your company. If you decide to move forward with adding roof coatings to your business, be assured you will NOT be alone in your journey into coatings. Our team will help you get the training you will need, starting with the training programs that Conklin has so you can understand the systems and be able to offer warranties to your commercial roof customers. From there the team will help you with everything from marketing, sales, ordering the correct products to helping you to install tour first few roofs as needed.