Demand for roof coatings
Why Are Commercial Roof Coatings So Popular?
You’re asking why commercial roof coatings are in high demand, and what makes them such a popular choice for building owners.
Commercial roof coatings are popular because they extend the life of an existing roof, save money on energy bills, and cost less than a full roof tear-off and replacement. They offer a practical and cost-effective way to improve a building’s performance without major disruption.
Your Roof is Getting Old, Leaking, or Your Energy Bills Are Too High
As a building owner or facility manager, you might be seeing signs that your commercial roof isn’t performing like it used to. Maybe you’re noticing small leaks appearing, or your HVAC system is constantly running to keep the building cool. Perhaps your last energy bill was higher than expected, and you’re looking for ways to cut down operating costs. You might also be aware that your roof is nearing the end of its typical lifespan, and you're starting to think about expensive replacement options.
Ignoring Roof Problems Costs You Money and Time
Ignoring these symptoms can lead to bigger problems and higher costs. A small leak today can become a major leak tomorrow, causing water damage to insulation, structural components, and interior assets. Wet insulation loses its R-value, making your building less energy efficient and driving up heating and cooling costs. This also puts more strain on your HVAC equipment, leading to earlier breakdowns and expensive repairs. If you wait too long, a simple restoration might no longer be an option, forcing you into a costly and disruptive full roof replacement. A tear-off means significant landfill waste, higher labor costs, and business interruption. It's a lose-lose situation.
Restore Your Roof with a Conklin Coating System
Many building owners are choosing to restore their roofs with Conklin coating systems instead of replacing them. These systems are applied directly over your existing roof, creating a seamless, waterproof, and reflective membrane. This saves you money, extends your roof’s life, and improves your building’s energy efficiency.
Here’s how we typically do it, step-by-step:
- Inspection and Assessment: First, a Conklin-trained contractor will inspect your roof thoroughly. This is crucial to make sure your roof is a good candidate for restoration. We check for damaged areas, wet insulation, and the overall condition of the roof deck. If there's too much wet insulation (generally more than 25%) or the roof deck is compromised, a coating system might not be the best solution. We’ll give you an honest assessment.
- Preparation: The roof surface is cleaned thoroughly to remove dirt, debris, and any loose materials. We often power wash the roof to ensure good adhesion of the coating.
- Repair and Reinforcement: Any existing leaks or damaged areas are repaired. Seams, penetrations, and transitions are reinforced with fabric and coating to create a seamless, monolithic layer. This is especially important for flat roofs and metal roofs, which often have many seams.
- Base Coat Application: A base coat is applied to the prepared surface. This layer provides strong adhesion and a solid foundation for the top coat.
- Top Coat Application: Finally, a highly reflective white top coat is applied. This acrylic coating reflects up to 85% of the sun's UV rays, significantly reducing the roof’s temperature. This means your building stays cooler, and your air conditioning system doesn’t have to work as hard, leading to lower energy bills.
The whole process is much less disruptive than a tear-off. Most of the time, your business can continue operating normally. Plus, you avoid sending tons of old roofing material to the landfill, which is good for the environment and saves on disposal costs. Our Conklin-trained contractors are experts in applying these Conklin roof coatings and can restore various roof types, including EPDM, TPO, PVC, Modified Bitumen, BUR, and metal.
Frequently Asked Questions
Can a roof coating really lower my energy bills?
Yes, absolutely. The highly reflective white surface of our Conklin coating systems bounces most of the sun's heat away from your building. This keeps your roof surface much cooler, which in turn keeps the inside of your building cooler. Your air conditioning system won't need to run as often or as hard, directly leading to savings on your energy bills. Many factors contribute to a building's overall energy efficiency, but a reflective roof is a significant component, especially in warmer climates.
How long does a commercial roof coating last?
A properly applied Conklin commercial roof coating system can add 10 to 20 years or more to the life of your existing roof. The exact lifespan depends on the specific system chosen, the condition of the underlying roof, and proper maintenance. These systems come with non-prorated material warranties for that extended lifespan, giving you peace of mind.
Is my roof too old for a coating?
Not necessarily. Many older roofs are still good candidates for restoration. The key factors are the structural integrity of the roof deck and the condition of the existing insulation. If the deck is sound and there isn't extensive wet insulation (meaning, more than 25% of the insulation is soaked through), a coating system can often restore an older roof. However, if the roof has completely failed, or there are significant structural problems, a coating may not be appropriate. An on-site inspection by a Conklin-trained contractor is the only way to know for sure what your options are.
Ready to see if a Conklin roof coating system is right for your building? Our network of Conklin-trained contractors serves building owners and facility managers across the U.S. Call us today at (309) 303-3128 or visit our contact page to schedule a free, no-obligation roof inspection and estimate.
Keep Reading on This Site
Industry Sources
- Cool Roof Rating Council(opens in a new tab)
Third-party reflectance and emittance ratings.
- Cool Roof Rating Council. Building Owner Resources(opens in a new tab)
How reflective roof surfaces lower cooling load.
- U.S. EPA. Using Cool Roofs to Reduce Heat Islands(opens in a new tab)
Measured surface-temperature and energy impacts.
Frequently Asked Questions
Why recommend roof coatings to your customers?
Your utility cost will immediately lessen when you apply our cool roof coating systems. They are energy efficient, seamless for leak-free performance, and highly cost effective as there is no need to tear off your old roof.
Why does demand for roof coatings matter for commercial buildings?
Demand for roof coatings is driven by national initiatives such as theEnergy Starprogram from the U.S.
What should building owners know about demand for roof coatings?
For years, building and facilities managers have specified white elastomeric roof coatings like those made by Conklin to protect roofs.
How does demand for roof coatings affect roof performance?
In many regions of the country, using a reflective surface in the form of a roof coating can reduce the energy cost for a specific facility. But managers need to understand that many factors in addition to rooftop reflectance go in to a building’s energy efficiency.

